If you're selling auto DVD player
s online you'd like to build a bigger customer base, increase customers trust in you and increase your customer sure. But all that is to achieve one thing More sales. As car DVD players are such an expensive purchase trying to get somebody to buy one can sometimes seem like mission impossible. However, there may be one thing that you can do to increase the sales by a huge margin, remind your customers how vulnerable their new purchase may to be theft.
While this may appear to be contrary to even the most simple eCommerce concept it is in fact the very basis of building trust. What you are trying to do is to show your customers that you care about the safety of their new purchase and want them to care about it to. Theft has always been a serious problem and concern for many car owners, especially when it comes to installing something new shiny and expensive like a car DVD player. So, as resellers you want to make them confident that, once they buy YOUR car DVD player and follow YOUR advice they can be safe in the knowledge they will be protected a little from theft.
So how do you do that? There are several pieces of advice you can give away for nothing, and several inexpensive and fairly-priced security and surveillance items you might consider carrying to increase sales and lift buyer confidence. Within your listings highlight the different security functions your auto DVD players have (functions like removable faceplates are great examples of this). You might also include instructions on how to keep their car and new car DVD player safe from theft. This can either be sent as an email after the purchase or as a document within the package.
Pieces of advice you may want to include are:
* Never leave your car DVD player switched on and, if possible, try to cover it so would -be thieves cannot determine what it is easily.
* Always park your car in a secure lockable location
* If this is not possible park it in a well lit, busy area The following suggestions won't only lift customer's confidence they will increase the money you make --- and that is never a bad thing.
Some things you might want to stock on your site and suggest to customers include:
* A car alarm
* A economic security device, like the plug
* Car alarm/ car security stickers
* A fake car alarm.
The bottom line is, sometimes consumers are not very confident about you especially if you sell products online and they could not see you face to face. So, it is your job to help them feel more confident in you and your products as well as connecting with them to make your business much more successful.
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